L.L. Bean 100th Anniversary Identity

CLIENT: L.L.Bean PROJECT: L.L.Bean 100th Anniversary Identity Package CREDITS: Creative Director • Thomas Dooley, V.P. Creative Director • Marcia Minter (L.L.Bean), Designer & Art Director • Sylvia Suh, Illustrator • Bruce Hutchison Created While at TDA_Boulder The Landscape Badge series was created to celebrate L.L.Bean's 100th Anniversary. In 1912, outdoorsman Leon Leonwood, started L.L.Bean with the signature Maine Hunting Shoe® and since then they have been known for their excellent customer service, craftsmanship, and the bean boot. This logo was inspired by the concept of a clothing tag inside a shirt and I've incorporated L.L.Bean's signature stitch to nod to their craftmanship with a modern twist. The illustrations, which were in collaboration with Maine-based illustrator, Bruce Hutchison exemplify the core activities L.L.Bean customers may enjoy. The past 2 years, I worked closely with the team of Creative Director Thomas Dooley, L.L.Bean's V.P. Creative Director Marcia Minter, and Maine-based illustrator Bruce Hutchison to design the identity package for L.L.Bean's 100th Anniversary.